Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label

Rawkus Records Rawkus Records was an American hip hop record label known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop, drum and bass and fun-dustrial (Dystopia One). Label heads Brian Brater and Jarret Myer then s ...

, the

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

talent company Big Frame, and the digital media brand

Uproxx ''Uproxx'' (stylized in all caps) is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital (later renamed Uproxx Media Group) in 2014. The site's target audience ...

. Since the sale of Uproxx to

Woven Digital ''Uproxx'' (stylized in all caps) is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital (later renamed Uproxx Media Group) in 2014. The site's target audience ...

in 2014, Myer has served as Woven Digital's

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

of publishing.

Rawkus Records

Myer founded

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...

hip hop label Rawkus Records with partners Brian Brater and

James Murdoch James Rupert Jacob Murdoch (born 13 December 1972) is a British-American businessman, the younger son of media mogul Rupert Murdoch, and was the chief executive officer (CEO) of 21st Century Fox from 2015 to 2019. He was the chairman and CEO fo ...

in 1996. Myer met his cofounders while attending

Horace Mann School , motto_translation = Great is the truth and it prevails , address = 231 West 246th Street , city = The Bronx , state = New York , zipcode = 10471 , count ...

. The label's high-volume model of

12-inch The twelve-inch single (often written as 12-inch or 12″) is a type of vinyl ( polyvinyl chloride or PVC) gramophone record that has wider groove spacing and shorter playing time with a 'single' or a few related sound tracks on each surfac ...

releases was based on the strategy of punk rock music labels like SST and

Victory The term victory (from Latin ''victoria'') originally applied to warfare, and denotes success achieved in personal Duel, combat, after military operations in general or, by extension, in any competition. Success in a military campaign constitu ...

. The label became known for producing up-and-coming hip hop artists. Myer and Brater scouted and signed all of the label's acts themselves, including

Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...

and

Talib Kweli Talib Kweli Greene (; born October 3, 1975) is an American rapper. He earned recognition early on through his collaboration with fellow Brooklyn rapper Mos Def in 1997, when they formed the group Black Star. Kweli's musical career continued with ...

. The label received financial support first from

News Corp News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed ...

and then MCA from 2002 until MCA was absorbed by

Interscope Geffen A&M Records Interscope Geffen A&M Records (IGA), is an American umbrella label owned by Universal Music Group, consisting of record labels Interscope Records, Geffen Records, and A&M Records. History Interscope Geffen A&M Records was established in 1999, f ...

in 2004. Myer was named on ''

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

'' magazine's "35 Under 35" list in 2000 for his work with Rawkus Records.

Uproxx

Myer co-founded Uproxx Media in 2008 and served as its CEO until its sale to Woven Digital in 2014.

Big Frame

Myer founded Big Frame with partners Steve Raymond, Brian Brater and Sarah Evershed in 2011.

References

External links

UproxxWoven Digital website
1973 births American music industry executives Place of birth missing (living people) Brown University alumni Living people Horace Mann School alumni 21st-century American businesspeople {{US-business-bio-1970s-stub